The Decline of the Bold Brow

The Decline of the Bold Brow?

‘Wild’, ‘expressive’ and ‘fierce’ are just some of the words that spring to mind when someone mentions the phrase “Bold Brow”. Originating in the 1950s and graduating to the 1980s, this trend for thickness and definition has become well established in the 21st Century.

At Benito, we often get requests for the ‘Wow Brow’ look, i.e. our ‘Bold Brow’: It has taken over the nation! There is clear British precedent for this style of brow, with many seeing Cara Delavigne as the inspiration for relighting the fire. This trend has also spread to other British style inspirations like Suki Waterhouse and Lily Collins.

Fashion through the eras has shown us a variety of styles of brow. The 1920s fashion for ultra-thin and super-sculpted, contrasting with the 80s; which was very thick and untamed.

Contrary to popular belief, big brows are not a new trend. The 1950s graced us with celebrities like Audrey Hepburn whose distinctive and expressive brows helped make her a huge star into the 1960s. However since the 90s, fashion seems to have repeated itself. Maybe not to the extent of the ultra-fine, straight brows like in the 20s, but with obvious inspiration. Pristinely tidy and well-kept brows sprung into fashion and have stayed put for the past 10 or so years.

New makeup and styling techniques seem to be coming and going on the fashion scene, but will any of them stick around long enough to be considered a trend?

Or is it just a phase for celebrities to stand out and do something different?

Givenchy catwalk 2014 erased Kendall Jenner’s eyebrows, along with the Boss Pre-A/W 2015 collection’s photo-shoot models. Katy Perry and Miley Cyrus are also embracing the ‘bleached eyebrows’ look. Many media sources say bleached eyebrows will be the trend of 2015, however, celebrities and catwalks have been doing it since early last year, and it still hasn’t caught on in the general public.

In addition, many women who don’t naturally have thick brows that simply require a threading ‘tidy up’, have been favouring thinner and more arched eyebrows.

Many are opting to take inspiration from popular YouTube vloggers and grass-roots street style instead of high-fashion editorial and catwalk looks. This shape is distinctly feminine and almost universally flattering, and can be a great option for women who have over-plucked in their youth or have naturally sparse brows.

That said, Benito loves a bold Wow Brow, and we think that it will continue to feature heavily in current fashion trends however as more and more women are coming to see Benito and asking for a feminised arch the subtle shift from brows that are kept natural, and as thick as possible will influence how women shape, maintain and define their brows over the following years.

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