Can you admit to swiping up over this lockdown period? We are all guilty of this as social media has become the new online retail platform. Brands work with influencers to promote their products through sponsored social media posts, long-term collaborations and partnerships. Successful influencers can also earn commission through affiliate marketing and some take it a step further by launching their own clothing brands. We love finding genuine influencers that don’t just do it for the gram! Many of us go to Instagram influencers for style advice as they feel more relatable than high end fashion magazines. They give us a glimpse into their lives and give real reviews, this is what makes them the modern-day model for retail and online businesses.


These are the influencers taking over retailers


1. Lorna Luxe


Lorna Luxe is an Instagram influencer with over 1.2 Million followers, she regularly posts her favourite fashion items and beauty products. She’s made a lot of us swipe up over lockdown purchasing some of her favourite buys. She also has her own ‘In The Style’ collection, the range is affordable and reflects Lorna’s personal style, featuring floral prints, statement dresses and tailored items. She also has her own website where she posts lifestyle blogs about fashion and travel.


2. Yasmin Devonport


Yasmin Devonport has the most incredible Autumn winter style, she makes you want to swipe up on every piece! She posts all of her outfits on ‘Like to Know’ a website which tells you where you can buy each item from, that way you never miss out.


3. Tara May


Lifestyle and fashion influencer Tara May has this incredible way of mixing high street brands with designer items, her discount codes make them achievable buys. She is a super glam mom who landed a collection with ‘I Saw It First’, the edit is full of comfy loungewear, classy co-ords and chic accessories. She also has her own clothing brand ‘Milana Studios’ which focuses on hard to come by materials, they aim for every product they produced to surge past the buyer’s expectation.


4. Hattie Bourn


Fashion blogger Hattie Bourn creates looks from the high street and recently had her own ‘Nasty gal’ edit. Everyone is swiping up following this young relatable mother of two beautiful boys. Hattie and her sister Mallory also have their own clothing brand ‘Bourn Sisters’ which sells unique matching pyjama collections for adults and children. Bourn also has a YouTube channel where she Vlogs her family life.


5. Sophia and Cinzia

@sophiatuxford & @cinziabayliszullo

Sophia and Cinzia are the duo that make you want to get shares with Zara! They showcase the latest store pieces and show you how to style them for individual looks. They are also huge on YouTube and have great vlogs and clothing hauls.


While online sales rocket could this be the end to high street shopping?

Tell us your favourite Instagram style icon

Benito x

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