It’s no secret that Primark would create their own cosmetic range and now, they have brought us a budget friendly dupe of Estee Lauder double wear and the similarities in the packaging is uncanny!

Estee Lauder proudly takes their place in foundation history with their full coverage, stay all day foundation. Is it  fair to compare to a budget foundation? After all, Estee Lauder as a brand is far from budget level. We noticed that the finish was similar, but a lot more product and time went into getting ‘My Perfect Colour’ to the standard we all know and love!


Beauty blogger Kirsty Kirby wrote: “Spoiler alert – it looks great at first but the wear time isn’t as good, the coverage is pretty good for the price point but did need some building and took more work to get a flawless finish.”

See her full video on YouTube – KirstyKirby

So our verdict is that this foundation at the price of £5 is a steal! It does need more time invested to get the ‘Estee Lauder’ finish but for more than a quarter of the price it may be worth it. We believe it’s worth a try, you may have a skin type that caters to this foundation perfectly.

Primark’s beauty range hasn’t stopped there! They have also ‘duped’ the whole KKW (Kim Kardashian) makeup collection from the colour of the packaging to the shape of the products, they’re practically twinning. We can hardly spot the difference.

Will you be trying out this dupe next time you purchase your foundation?


Let us know how you get on!

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